Marketing in a Digital World – What You Should Expect When Studying Marketing

As one of the crucial components that determines the growth and failure of a business, Marketing or Digital Marketing may be the major you should consider for its career prospects.

“Business has only two functions – marketing and innovation.” –  Milan Kundera

Engaging in almost every aspect of the business operation and being known as one of the crucial components that determines the growth and failure of a business, Marketing or Digital Marketing may be the major you should consider for its career prospects. With a broad range of types and positions, students graduating with a Bachelor of Marketing degree will have a high chance to pursue a career path that suits their strengths and interests. At Vietnam National University, Hanoi – International School, you will be equipped with skills and knowledge required for a general and specialised marketing roles when taking our dual-degree program in collaboration with HELP University, Malaysia.

Sc: Ben Kolde from Unsplash


  1. What is Marketing? What is Digital Marketing?

  2. Why will this major become trendy around the world and in Vietnam?

  3. What will I gain from studying Marketing?

  4. Which job in Marketing is suitable for me ?

  5. Where should I study Marketing? 

  6. Admission


  1. What is Marketing? What is Digital Marketing?

For a long time, the word “Marketing” was misinterpreted as a form of selling or advertising. In fact, Marketing is the process of understanding your customers, building trust and maintaining relationships with them. Therefore, with some research and collected data, a business will conduct suitable and effective marketing strategies and plans to meet the needs and wants of the customers.

Marketing includes market research, product development, sales strategy, public relations, and customer services. Sales and marketing are closely linked with each other, in many times they work conjointly, however they have separate jobs and different requirements.  Advertising is just one of the small components of marketing, and sometimes it is not the most effective method to promote the selling and branding, as many people think.

Modern marketing has been increasing since the 1950s with the emergence of television advertising, which is also called “offline marketing”. Offline marketing involves many traditional and popular types of advertisements such as prints, television commercials, offline fairs or word-of-mouth marketing. In the 1990s, the term “Digital Marketing” first appeared with the growing ubiquity of personal computer and the Internet, paving the way for many modern platforms for marketing campaigns and advertising today. Taking advantages at most of the Internet, businesses nowadays are focusing on online marketing.

  1. Why will this major become trendy around the world and in Vietnam?

There is no denying the fact that technology development has an enormous impact on every aspect of our daily lives and on all departments of enterprises. When everyone has a computer or a smartphone connected to the Internet, businesses can work together, conducting research, creating a marketing campaign online. Showing presence on Facebook fanpages, email marketing or celebrity endorsement on Youtube, many brands are utilizing the online platform to target and connect with potential customers – as many people nowadays are heavy users of smartphones and modern equipments.

In Vietnam, until January 2020, there are over 68.17 million internet users, accounting for about 70% of the total population. (source: Between the two year 2019 and 2020, the number of Internet users in Vietnam increased by 6.2 million (+10.0%) This given data show the stable growth of the use of the Internet, making this country a promising place for many business to market and expand brand recognition.

This leads to the competition among businesses to maximize the advantages of the Internet to facilitate their marketing activities, along with the urging demand for workers who are expertise in the market, able to come up with creative ideas and innovative solutions in time.

  1. What will I gain from studying Marketing?

During and after studying Marketing, students will be able to:

  • obtain the core marketing knowledge and skills, including research and analytical skills, interpersonal skills

  • demonstrate leadership and teamwork capabilities through projects and short-term campaigns

  • improve creativity and imagination

  • keep up with new practices and technologies when working with a variety of online platforms

At Vietnam National School Hanoi – International School, seniors will select three over five of the elective modules to broaden their knowledge on some hot subjects in this field, viz. Artificial Intelligence; Enterprise Analytic for Decision Support; Data Warehousing and Business Analytic; E-commerce; Operations Management.

  1. Which job in the field of Marketing is suitable for me ?

Graduates with a degree of Marketing will have many options to consider. There are some main factors you should think carefully before applying for a position, including the job requirements, demanded skills and so on. When it comes to Marketing, many skills are applicable to many positions, which help students and fresh graduates create an adaptive and flexible attitude to maximize their strengths.

4.1. Choosing the job based on the types of Marketing Strategies

  • Inbound Marketing: Inbound Marketers take responsibility for creating awareness, raising attention from customers in order to generate demand for a product. They often create contents through blogs, social network sites, online newsletters and SEO (Search Engine Optimization), PPC (Pay per Click) to approach target audiences.

  • Outbound Marketing: as known as the “traditional” marketing strategies when businesses use paid advertising to approach potential customers. Nowadays, from television, radio or the billboards we see on the buildings, advertisement appears everywhere, in many forms such as pop-up ads, interstitial, advertorial, etc., created along with the strong ubiquity of the Internet.

Created since the 19th century, billboard is one of the most effective traditional advertising which is still used up to present. It makes a quick impression, leaving the reader thinking about the advertisement after they have walked past it.

4.2. Choosing the job based on the position

Here are some job titles going with its specific function in marketing activities. You can look for a potential position after researching for its basic information, requirements and what you can gain from that job. As we have said before, Marketing engages in every department of a business, mainly in Public Relations, Sales, eCommerce and Advertising.

  • Content Marketing: Content Marketing Specialist; Online Marketing Assistant; SEO Writer; Content Marketing Producer; Social Media Marketing Analyst

  • Brand Marketing: Brand Marketing Representative; Marketing Assistant; Brand Strategist

  • Advertising/Promotions: Creative Director; Promotions Assistant; Copywriter Intern; Graphic Designer; Promotions Coordinator; Advertising Manager; Media Planning Assistant

  • eCommerce: eCommerce Marketing Analyst; eCommerce Content Specialist; eCommerce Merchandising Coordinator; Online Product Manager

  • Public Relations: Outside Sales Representative; Public Relations Specialist; Marketing Communications Manager; Business Development Representative; Corporate Communications Specialist

  • Sales: Retail Sales Representative; Sales Consultant; Sales Representative; Marketing Associate

  1. Where should I study Marketing?

According to Vietnamnews, Foreign Direct Investment (FDI) pledged to Vietnam surpassed the United States $38 billion in 2019, marking a 10-year high and representing a year-on-year increase of 7.2 per cent. Also, Vietnamese firms have invested into 32 countries and territories during the previous year. This is proof that Vietnam is a healthy, growing economy, captivating many foreign investments into this country. While studying abroad in Vietnam in a Business or Marketing program, students will receive an energetic environment, have the chance to enhance their skills and broaden their knowledge through practical lectures.

At Vietnam National University, Hanoi – International School, students will attend updated lectures, comprehensive study materials with a lot of chances to intern for multinational corporations in collaboration with our school. As a #1st ranked university in Vietnam, VNU-IS is a pioneer in activities to maintain and develop strong cooperation relationships with many domestic enterprises as well as FDI enterprises.

  1. Admission

In order to apply for the International Business undergraduate program at VNU-IS, students have to gain one of these qualifications:

  • Baccalaureate qualification or equivalent with minimum high school GPA of 2.5 (on a 4.0 scale); or A-Level grade C (PUM range >=60); or minimum SAT reading and writing aggregate score of 1100/1600 or 1450/2400

  • Appropriate English Proficiency Certifications including a minimum IELTS score of 5.5 or Level 4 of Vietnamese Standardized Test of English Proficiency (VSTEP)*

  • Appropriate medical examination report for overseas study

  • Sufficient finance evidence for overseas study in Vietnam

(*) Without required English proficiency certificate, students who meet other qualification and requirements will be offered to study intensive English preparation course at VNU-IS. Click here for details

When taking the dual-degree program for Marketing major at Vietnam National University, Hanoi International School, in collaboration with HELP University, Malaysia, students will spend the first 2 years taking some required courses at the International School campus and then, they will have an option to transfer to HELP University campus in Malaysia. You will not only receive an open environment, enthusiastic teachers and respectable professors from Vietnam and other countries but also a promising potential for your dream career with well-prepared knowledge gained after this program.


HELP University, Malaysia campus


According to the result of an independent survey from Vinatest in 2018, more than 40% of VNU-IS students get employed before graduation. Along with this, on March 2020 – HELP University has set a new standard of excellence by becoming the first private university in Southeast Asia to be awarded top marks of 5 Stars in all 8 categories of the Quacquarelli Symonds (QS) Star Rating System for international higher education institutions. This guarantees our quality in our dual program which may be ahead of the counterparts both locally and regionally.

What could you expect more? Explore your potential and seize the moment while studying abroad in Vietnam with us!

For admission inquiries, please contact:

Ms.Linh Dang


Hotline: 024. 3555 3555 | 0983 372 988 | 0379 884 488 | 0989 106 633 or inbox directly to VNU – IS fanpage.


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